Birmingham songstress Esther Turner’s latest single ‘Never Change’ is light, super poppy and has all the characteristics of a poolside holiday anthem. The track is also supported by a music video. First things first, I hate music videos by unsigned artists. Nine times out of ten they look naff, badly acted and filmed by uni first-years who have taken too long to hand the files over.
This video is different. It’s playful, witty and consists of Esther enrolling for etiquette and elocution lessons, which I advise all who come from Birmingham to do… I’m allowed to say that as I’m from Coventry.
The track is nicely produced with a strong club sound and Esther’s vocal works perfectly. Before you know it you’re into a multi-layered pre-chorus, which is top-draw pop writing. The narrative works really nicely with the video, as Esther switches from playing tennis in full clobber to a Little Mix ‘Woman Like Me’ iconic books-on-head skit. The track is very well rounded and Esther’s vocal performance throughout is extremely accomplished, while her video performance is highly confident – she is clearly comfortable in front of the camera.
Esther is fresh from winning ‘Best Pop Act’ at the Birmingham Music Awards, and she has previously supported The Jacksons, Ed Sheeran, Katy Perry and Justin Bieber – which is a pretty mad list! She clearly has talent, flair and a creativity that’s multifaceted. BBC Introducing West Midlands labelled her a “grafter” and “busking legend”, which I can agree with having binged on a few of her busking-round-Birmingham videos. Esther is DIY, has built a strong social following and, with a bit more backing, she’ll do some really great things.
Words Lewis Abbott